HOUSTON (CBS Houston) â€" New Astros Owner Jim Crane addressed the media on Monday afternoon to discuss the fan experience changes that will be coming this season to Minute Maid Park. One of the topics that was brought up, was the possible franchise name and jersey change.
“We’re going to study the information, both from the fans and from all sorts of marketing people,†Crane said about the possible changes. “I’m not saying we’re going to change, we haven’t made the decision yet whether we’re going to change.â€
Crane did add that if the team did make such changes to the uniforms or team name, they would happen as early as next season. Plus, the proper approval process from Major League Baseball would have to be visited in order to make the changes to the ball club’s name and jerseys. A privately hired marketing firm would be consulted on those possibilities.
Crane did add that along with the possible changes, other improvements to Minute Maid Park could be in order with his ownership group taking over the club.
Today’s meeting with the media came after Crane had met with numerous fans, about what the Astros could do to better improve the experience for fans. The Astros ownership decided to lower ticket prices, allowing fans to bring food and water into Minute Maid Park, rebates offered to returning season ticket holders, and other changes to get people back to the ball park.
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