Courtesy Houston Texans
The back of the new Nike Deep Steel Blue color jersey for Houston Texans wide receiver Andre Johnson.
Plunk down $110 and you can show your support for the Houston Texans all over again.
The National Football League team has unveiled the newly designed jerseys created by Nike Inc. , which has taken the place of Reebok as the official league apparel provider under a new five-year contract.
The new jerseys went on sale April 26 at the Go Texan Store at Reliant Stadium. Texans fan Amy Duran won a contest on Twitter to earn the right to be first in line when the store opened.
Click on the image at right to see a slideshow of the new Nike Houston Texans jerseys.
The team will initially stock jerseys for wide receiver Andre Johnson, quarterback Matt Schaub, linebacker Brian Cushing, and defensive end J.J. Watt in the Deep Steel Blue featured color. A team spokesman said the newly designed Liberty White jerseys and the team's third jersey in Battle Red, are expected to go on sale in May, as will uniforms bearing the number of running back Arian Foster. Those jerseys can be ordered online from the Houston Texans apparel store.
The new jerseys are priced at $110, including tax, at the Go Texan Store. Online, the jerseys are priced at $100, plus shipping charges. Other retailers involved in the apparel mix include New Era, which has the contract to produce NFL draft-day caps for all 32 teams, while Brand 47 will produce premium team-branded hats and other apparel.
The older Reebok jerseys still in stock at the Texans' online store are being sold at slightly reduced prices. For example, a Deep Steel Blue Matt Schaub jersey by Reebok is selling for about $90, marked down from $115.
Texans officials have long been admired by other NFL teams for their branding acumen, considering how many sellouts the team has had and the amount of merchandise sold before finally having a breakthrough season in 2011 and making the playoffs. The team is estimated to be worth $1.2 billion by Forbes magazine, of which $95 million is attributable to the management of its brand.
Greg Barr runs the day-to-day operations of the HBJ newsroom and website, as well as overseeing the weekly executive living section, H-Town.
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